Affiliate programs allow creators to earn a percentage commission on sales they drive for a brand. Unlike traditional influencer marketing campaigns where creators are paid a fixed fee for delivering content, affiliate programs reward creators based on performance.
How It Works
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Creators are given a referral link to share with their audience.
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Followers shop through the link, and any purchases are tracked.
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Creators earn a commission for each qualifying sale attributed to their link.
Key Differences from Influencer Campaigns
| Traditional Influencer Campaign | Affiliate Program |
|---|---|
| Fixed payment for content | Commission-based payment |
| Based on content deliverables | Based on sales performance |
| Paid once campaign is completed | Paid as sales occur |
Affiliate programs are ideal for brands that want to scale reach through performance-based partnerships and for creators who are confident in their ability to drive sales.